Company

Wildlands Galway opened its gates in August 2020 offering Galwegians and staycationers, a unique and exciting adventure experience. Nestled at the gateway to Connemara, 10 minutes from Galway City on the main Galway Clifden Road, Wildlands offers a myriad of outdoor and indoor all weather activities (Indoors has of course been restricted during the Pandemic). Ideal for all ages from thrill seekers to those in pursuit of serenity, Wildlands certainly excites.

Campaign Summary

Engaging with the team on developing the Wildlands message, brand and marketing plan. Creating a Press and Media Plan to include traditional, print, broadcast and the crucial digital media platforms while remaining mindful of the restrictions of the pandemic. Syndicating to media at all levels to deliver the unique Wildlands brand, products, experience and message.

Connecting the Directors with key industry associations locally in Galway and nationally to include Fáilte Ireland and such related bodies.

Brief

Consulting with the founders and directors on the marketing, messaging and opening campaigns for Wildlands as a brand new experience in Galway on the Wild Atlantic Way.

Developing an innovative media campaign to create the necessary awareness of this wonderful new adventure experience for Galwegians and staycationers to the region.