Company

Aran Island Ferries is the largest family owned and longest established passenger ferry service, sailing year round to the Aran Islands. D’Arcy Marketing & PR have successfully handled Marketing & Media Campaigns with the priority of building the company brand nationally and internationally.

Campaign Summary

The original brief was centered on representation,  direct marketing and connecting Aran Island Ferries with International Tour Operators worldwide.

During tourism industry crisis including 9/11 and Foot and Mouth Disease when international tourist markets were under pressure to perform, D’Arcy Marketing & PR developed a series of innovative  campaigns aimed at the Domestic Irish Leisure and Corporate and Events markets showcasing the unique culture, language and heritage of the Aran Islands and positioning the experience as a popular experience for all.

Managing and implementing fun, creative Press and PR Campaigns surrounding business milestones in the successful history of Aran Island Ferries  achieved press coverage across travel and lifestyle media nationally and regionally also formed part of the engagement.

Brief

Initially to connect Aran Island Ferries with Tour Operators Worldwide. Thereafter, building the company profile as the preferred ferry operator to the Aran Islands. Showcasing the unique culture, language and heritage of the Aran Islands  with the family owned year round ferry company from Connemara were all central to the brief.