Company

GoBus.ie, Ireland’s first non-stop return coach service from Galway to Dublin City is a family owned transport company. Founded by Jim Burke of Corofin, Tuam in Co Galway, it has revolutionised travel between Galway and Dublin. The award winning transport company has also expanded its services regionally to include Dublin to Cork and a regional Expressway Service.

Campaign Summary

Since the launch of GoBus.ie, D’Arcy Marketing & PR have worked on a series of successful PR campaigns aimed at the regional and national media across transport, travel and business news. All of  which have achieved extensive media coverage.

In 2018, GoBus.ie launched it’s first regional express service between Galway City and Ballina Co Mayo. The key targets were Regional Digital, Print and Broadcast media in Galway and Mayo along with the National Transport, Travel and Business Media.

Profiling the expansion of GoBus.ie services and brand led to excellent quality press coverage regionally and nationally.

 

Brief

The initial brief in 2009 was to launch the non-stop GoBus.ie service between Galway and Dublin. Collaborating with the inhouse marketing team to formulate a strategic Marketing Plan while also developing the campaign collateral and assets for the launch of Ireland’s first non-stop coach service.