Company

In 2018, under the new MHL ownership and management, The Galmont Hotel and Spa, Galway's leading 4 star city centre hotel was rebranded. It was formerly the Radisson Blu Galway.

Campaign Summary

D’Arcy Marketing & PR supported The Galmont Hotel & Spa Marketing team and their appointed National PR Company in the rebrand of the high profile 4 star Galway Hotel.

Thereafter the Galway PR company were engaged following the hotel’s substantial investment and expansion of its fitness and leisure facilities,  Energize Fitness and Leisure.

The overall aim of the campaign was to create maximum awareness in the Galway market which would support the inhouse Sales Team in generating Energize membership sales. In addition the PR needed to deliver the message of  investment  and the new high quality Energize Fitness and Leisure Club to the national leisure and travel market and media.

A Breakfast Briefing event was created, centered on the ethos of the Energize brand. A panel was created from successful Sports personalities within Connacht Rugby, Galway GAA Football, Hurling and the Galway Ladies Football.

Galway Girl and high profile sports commentator Máire Treasa Ni Cheallaigh was selected to MC the health and fitness breakfast event. In addition to her journalist role, Máire Treasa is a qualified sports psychologist and is currently studying Medicine. Her vast experience and keen sporting knowledge led to excellent debate and discussion on the health benefits of fitness, wellbeing and health eating for the invited audience. Her entertaining and fun personality allowed for eloquent yet, informed  probing of  the panelists on their performances and regimes on and off the pitch!

All involved delivered Energize’s key message of health and fitness and it’s benefits to mind  and body while also profiling the highly skilled Energize team of fitness instructors. Targets of media coverage and membership sales were successfully achieved.

Brief

D’Arcy Marketing & PR were commissioned to handle the local and regional PR campaign for the rebrand  of the Galmont Hotel and Spa alongside the hotel’s appointed National PR Agency. Following the success of the rebrand campaign, the Galway agency was commissioned to launch the Energize Fitness and Leisure Club brand.