Company

The Donegal Women in Business Network marked their 20th anniversary with a themed business networking conference, Looking Back – Moving Forward in Lough Eske Castle Hotel Donegal Town in October 2019.

Campaign Summary

Coinciding with Donegal Women in Business Network Conference was Brexit which presented obvious and significant business challenges for Ireland and in particular, Donegal in 2019.  National Women’s Enterprise Day was also in the calendar and generated positive media opportunities.

Successfully pitching RTE 6 One and Main Evening 9 O’ Clock news bulletins with RTE’s Eileen Magnier delivering a comprehensive report on Donegal Women in Business Network members,  Magee’s of Donegal, The Muff Liquor Company, Donegal Local Enterprise Office along with the Donegal Women In Business Network President, Deirdre McGlone.

RTE Nationwide covered Donegal fashion knitwear designer, Edel Mc Bride as part of its National Women’s Enterprise Day Coverage and leading member of the Donegal Network.

National Print and Digital Media coverage previewing the Conference and the importance of Donegal Women in Business Network, included the Sunday Business Post, Farmers Journal, Irish Country Living Magazine, the Irish Independent Business and Social Diary Pages along with digital news platforms,  the Journal.ie.

Overall a very successful campaign for the 20th milestone conference and its growing and diverse network of successful Donegal  business women.

Brief

Tourism Consultant and former owner of the award winning Harvey’s Point Hotel, Deirdre Mc Glone, as Network President approached D’Arcy Marketing & PR to devise a targeted PR Campaign for the Conference. The overall aim was to gain national coverage for the diverse, ambitious and growing Donegal Women in Business Network amongst mainstream business and news media across broadcast, digital and print.

The one day conference was chaired by Virgin Media One Journalist, Presenter and Donegal Personality Ciara Doherty. The 20th anniversary conference featured a series of key note speakers and panel discussions from a wide range of successful Donegal business women in the areas of multi nationals, tourism, service providers, artisan food and drinks producers and of course Donegal’s world renowned fashion, knitwear and tweed industry. All of which made for excellent business case studies and were central to the PR Campaign.