Company

CREW, Creative Enterprise West is a brand new collaborative initiative, which supports the creative digital enterprise sector in the West. Key partners in this dynamic CREW initiative are Galway-Mayo Institute of Technology (GMIT), the Western Development Commission (WDC) and Galway Film Centre (GFC).

Campaign Summary

A tactical and focused campaign announcing Niamh Costello as Chief Executive of CREW. Profiling Niamh Costello’s successful career and her ambition for CREW and what it will bring to Galway and the Atlantic Economic Corridor in the West along were at the core of the communications with the media and partners. A photo call to announce CREW’s appointment along with press release were syndicated to media in Galway and Regionally on the Atlantic Economic Corridor which achieved an excellent response across broadcast, print and digital platforms from Galway to Donegal.  National Business and Technology Media outlets were a key target yielding excellent coverage across media platforms including Business and Finance, IFTN amongst others.

Brief

CREW appointed Niamh Costello formerly of Galway Technology Centre as its Chief Executive and D’Arcy Marketing & PR were engaged to develop and implement a tactical Press campaign on Niamh Costello’s appointment. The focus of the campaign including creation of key messaging, press release and profile features on Niamh Costello and CREW as a new organisation. Local, Galway, Regional and National Media with a key focus on business, digital and related industry media outlets were at the centre of the brief.